Bio Textile Solution UK
UK pilot cohort now open · 2–3 brands

Lifecycle you can see. Claims you can prove.

We bring non-electronic, responsive-material lifecycle indicators to UK intimate and functional apparel brands, helping your customers care, reuse and recycle better, and helping you evidence every claim you make.

Apply for the UK Pilot Programme Download Technical & Compatibility Specs
Pilot cohort open2–3 UK brands
Lifecycle indicator Live simulation
0 / 50 wash cycles
Milestone Care
  1. Care
  2. Maintain
  3. Reuse
  4. Recycle
Drag to simulate. Illustrative only: colour response is calibrated per product.

Most labels tell you how to wash a garment. Ours show where it is in its life, so it can be cared for, kept longer, passed on and, finally, recycled. Not simply replaced.

0
electronic components. No chips, no batteries.
50
wash cycles of calibrated, visible milestones.
12wks
from pilot application to production, indicatively.
2–3
UK brands selected for the first pilot cohort.

01 · Sustainability

Make lifecycle decisions easier to get right.

We help brands make a garment’s state of use visible, so customers can care for it, keep it longer and replace it responsibly, instead of relying on guesswork, habit or vague care instructions.

Our position

A practical sustainability role

A lifecycle indicator is not a certification or an eco-label on its own. Its role is practical: helping product teams and customers understand where a garment is in its life, and connecting that to better care, use and replacement decisions.

01

Reduce guesswork

A visible lifecycle cue replaces memory and habit as the basis for care and replacement decisions.

02

Support responsible replacement

Brands can clearly explain when a garment is still within expected use, and when it is time to consider replacing it.

03

Improve lifecycle communication

Complex performance and durability ideas become one simple signal, shown on the product itself.

Where it supports better decisions

  • CustomersA visible cue showing how far a garment is through its expected use.
  • ProductsGuidance tied to your category, your lifecycle model and what is verified on samples.
  • LanguageClear terms buyers understand, never vague “eco” claims: Visible usage stateResponsible replacementAvoiding overuseAvoiding premature disposal

Exploring a sustainability-led product idea?

Share your product category and how you think about replacement today. We’ll suggest a lifecycle signal and a sample direction.

Start a pilot See the business case

02 · How it works

A calibrated milestone, visible on the garment.

A non-electronic, responsive-material indicator, also called a colorimetric indicator, gradually shifts colour as a garment is worn and washed.

  1. Step 1

    Integrated

    Supplied as a detachable label or a bespoke element designed into your garment and brand architecture.

  2. Step 2

    Responds

    The material reacts to wear and wash cycles. No hardware, batteries or electronic components are involved.

  3. Step 3

    Informs

    A visible milestone helps customers and brands make better-informed decisions about the garment’s next step.

Designed to extend life, not shorten it

Not a “replace me” signal. A guide for every stage.

  1. 0–12

    Care

  2. 13–25

    Maintain

  3. 26–38

    Reuse

  4. 39–50

    Recycle

A new garment in its prime. The indicator reinforces the right care from the very first wash.

Performance holding. A visible cue to keep caring well, so the garment lasts longer.

Still serviceable. The right moment to consider repair, refresh or a second use.

Milestone reached. Guidance to return fibre to the loop, and to replace only when needed.

03 · The business case

What it costs, in pounds and pence.

We know BOMs are already stretched by the move to certified and recycled materials. Here’s exactly what this adds to your range. Figures are indicative, exclude VAT and are confirmed in a written quote.

50,000
Integration

Indicative price per label

£0.24 – £0.30

Volume band: 50k – 100k

Share of RRP
0.9% – 1.1%
Cost per wash*
0.5p – 0.6p
Annual label cost
£12,000 – £15,000

*Spread across a 50-wash calibrated life. Excludes VAT.

Indicative Standard pricing per label (GBP, excl. VAT, delivered UK)
Annual volumePrice per label
Pilot & samples (up to 10k)£0.38 – £0.45
10k – 50k£0.30 – £0.36
50k – 100k£0.24 – £0.30
100k – 250k£0.20 – £0.24
250k – 500k£0.17 – £0.20
500k +£0.14 – £0.17

Bespoke integration: per-label premium of 25–40% plus a one-off design and calibration fee from £2,500. Invoiced in sterling, with UK stock and support. Pricing is indicative, subject to specification and volume, and confirmed in a written quote.

04 · Integration models

Two ways to bring it to your range.

Plug-and-play

Standard

Best for
Period underwear, functional intimates and high-growth performance lines.
The model
An off-the-shelf, cleanly detachable ingredient-brand label.
Value edge
Minimal R&D friction and a fast route from evaluation to production.
BOM impact
Volume-optimised. Pricing steps down as your volumes grow, from £0.14 per label at scale.
Discuss Standard →

Custom integration

Bespoke

Best for
Premium lingerie, luxury boutique brands and signature designer labels.
The model
Custom-engineered elements designed into your garment and logo architecture.
Value edge
A high-tech wellness story without compromising luxury aesthetic or brand identity.
BOM impact
Premium tier. High-margin differentiation from high-street competitors, with a one-off design fee from £2,500.
Discuss Bespoke →

05 · Who it’s for

Built for the vanguard of functional fashion.

i.

Period & leakproof apparel

Visible evidence of fabric lifespan for customers who already think in wash cycles.

ii.

Wellness shapewear

Anchor premium claims in material science, showing fabric resilience wash after wash.

iii.

Premium lingerie

A high-tech wellness narrative that supports boutique pricing and builds loyalty.

06 · UK compliance

Built for UK rules from day one.

A technology is only as good as the claims and documentation behind it. These are the standards we hold ourselves and our suppliers to.

Green claims

Customer-facing wording aligned with the CMA Green Claims Code and the Digital Markets, Competition and Consumers Act 2024. Specific, evidenced and never absolute.

Chemical & skin safety

Before supply, we require safety data sheets, UK REACH conformity and skin-contact test evidence, essential for garments worn next to skin.

Recycling compatibility

No electronic parts to remove. Compatibility is evaluated per product and recycling system, supporting mono-material goals, and never assumed.

Data & privacy

Enquiry data handled under UK GDPR, hosted in the UK-adequate EU, kept for a set period and never sold. No tracking cookies on this site.

Our claims standard

  1. Evidence first. Performance claims only when backed by test data we can share.
  2. Evaluated, never assumed. Recycling compatibility assessed per product and system.
  3. Precise language. Technologies described exactly as they work, never with vague “eco” labels.
  4. Claims you can stand behind. We help you word customer-facing claims in line with UK guidance.

07 · The pilot, step by step

From application to production in about 12 weeks.

  1. Week 0

    Apply

    Tell us your category, volumes and objectives.

  2. Weeks 1–2

    Discovery

    We review fit, integration model and timelines with your team.

  3. Weeks 2–8

    Evaluate

    Wash-cycle samples and documentation, tested on your fabrics.

  4. Weeks 8–10

    Specify & quote

    BOM-aligned specification and a written sterling quote.

  5. Week 12+

    Produce

    Into production with UK supply and claims support.

Timings are indicative and depend on your testing and production calendar.

08 · UK pilot programme

Join the first UK pilot cohort.

We are selecting 2–3 UK brands for first-year pilot discussions. Pilot partners receive wash-cycle evaluation samples and collaborate with us on cost-efficient specifications tailored to their Bill of Materials.

  • Wash-cycle evaluation sample kit
  • Technical & compatibility specification pack
  • BOM-aligned specification and sterling quote
  • Guidance on UK-compliant customer claims

Cohort limited to 2–3 brands

09 · Questions

Frequently asked.

Something else? Mention it in your pilot application and we’ll cover it on the discovery call.

Won’t a lifecycle indicator encourage customers to throw garments away?

No. It isn’t a “replace me” signal. It makes a calibrated milestone visible so customers can make informed decisions about continued use, care, maintenance, reuse, recycling or, eventually, replacement.

What does it cost?

Standard labels are indicatively £0.14–£0.45 per unit depending on annual volume, excluding VAT. Use the estimator above for your range. Every pilot ends with a written sterling quote based on your final specification.

Is it safe for garments worn next to skin?

Before supplying any technology, we require safety data sheets, UK REACH conformity and skin-contact test evidence from the manufacturer, and we share the relevant documentation with your compliance team.

Can garments still be recycled?

The indicator contains no electronics. Material and recycling compatibility is evaluated against your specific product and recycling system, and the Standard label is designed to be cleanly detachable.

How should we describe it to customers?

As a non-electronic, responsive-material (colorimetric) lifecycle indicator. We help you word customer-facing claims so they are specific, evidenced and in line with UK green claims guidance.

Do you sell to consumers?

No. We supply brands and manufacturers only. All prices exclude VAT.

First UK cohort · 2–3 brands

Make the lifecycle visible.

Apply for the pilot and receive wash-cycle samples, the technical pack and a written sterling quote.

Apply for the UK Pilot Programme See the business case